Depending on the product, our packaging may have a “use-by”, “best before” or "sell-by" date. The "use-by" and "best before" dates refer to the final day that a product will be at its optimum freshness, flavor, and texture.
The “sell-by” date is the last day a retailer can have the product on display on a store. It’s important to us to never sell products that aren’t at their peak freshness.